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  • Product Development Efficiency
    go-to-market phase includes development ment processes of U.S. life of promotional and training materials as insurers ... survey of the product devel- opment processes of U.S. life insurers found a wide range of efficiency among ...

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    • Authors: Larry Stern, David G Whittemore
    • Date: Jun 1998
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: Product Matters!
    • Topics: Life Insurance; Life Insurance>Pricing - Life Insurance